Pulso Report

Where the group stands — and this month's move

◆ SAMPLE REPORT · illustrative data
Client  Costa Dental Group 4 locations · San Diego–Tijuana border Month  July 2026 By  CadenSpark
68
GROUP PULSO SCORE · 0–100
6-mo trend ▲ 58→68
1,240
Calls this month (GBP + ads)
▲ 12% vs last month
94
New patients booked
▲ 8%
$71
Cost per new patient
▼ 9% (better)
312
Appointments booked
▲ 15%
01

This month's move — and we're on it

⏱ The #1 move● WE'RE EXECUTING

Fix El Centro — the location dragging the whole group down.

El Centro sits at 3.8★ with 41 reviews while your other three average 4.5★ — and it's the reason the group isn't in the top map-pack spots there. We're rebuilding its Google Business Profile and launching review requests to its recent patients. Expected: +0.4★ and ~30 reviews in 60 days, lifting El Centro's Pulso Score from 47 toward 60.

Why (based on what · vs whom)
El Centro's 3.8★ vs. the local leader's 4.7★ costs it the map pack, and reviews weight recency — it's had only 2 reviews in 90 days. Fixing the weakest location is the single biggest lever on the group score. Source: GBP + competitor scan, Jul 2026.
Expected impact
El Centro Pulso Score 47 → ~60 · group score 68 → ~71 · est. +35–50 calls/mo at that location.
Effort · Owner
Medium — profile rebuild + review campaign.  ·  CadenSpark executes.  ·  We need: GBP manager access (already requested).
02

Branch league

Ranked by Pulso Score
#LocationPulso ScoreRatingReviewsCallsStatus
1Chula Vista81  4.7★218412Leader
2San Diego (Downtown)73  4.5★156356Healthy
3National City61  4.2★89284Watch
4El Centro  THIS MONTH'S FOCUS47  3.8★41188Dragging
03

What changed this month

🏠 Owned
78
⭐ Earned
66
💰 Paid
59

Group averages, equal-weight. Earned climbed most this month.

🏠 GBP calls (group)1,240  ▲9%
⭐ New reviews this month+47  ▲
⭐ Review response rate71% → 88%
💰 Cost per lead$38  ▲3% (watch)
🏠 Avg site speed76 → 82
04

Competitor benchmark

You vs. 3 local rivals
BusinessRatingReviewsNew (90d) Response rateAI-search presence
Coastal Orthodontics4.8★8907190%55%
Bright Smile Dental4.6★7206295%45%
Costa Dental Group (you)4.3★5044788%30%
Family Dental Care4.3★4102860%20%

Read: you out-respond most rivals, but the two leaders win on review velocity and AI-search presence — the two levers on this month's plan and the backlog.

05

The three fronts — detail

🏠 Owned78
GBP calls1,240
Direction requests890
Website clicks2,100
Avg site speed82/100
"dentist chula vista"#4 → #3
⭐ Earned66
Avg rating (group)4.3★
Total reviews504
New this month+47
Response rate88%
Avg response time6 h
💰 Paid59
Ad spend$6,700
Cost / new patient$71
Conversions94
ROAS4.2×
Pixel / CAPI✓ Active
06

What patients are saying

504 reviews analyzed
82% positive11% neutral7% negative

▲ Patients praise

  • Friendly, caring staff34%
  • Painless / gentle treatment22%
  • Clean, modern offices18%
  • Spanish-speaking team14%

▼ Patients complain

  • Wait times41%
  • Billing / insurance confusion28%
  • Hard to reach by phone19%
  • Parking (El Centro)12%

"Hard to reach by phone" is on the backlog — it's leaking booked appointments and it's a recurring theme at your two busiest locations.

07

AI search visibility

20 tracked local prompts
30%
You appear in 6 of 20 tracked AI answers
3rd of 4 rivals
ChatGPT
40%
Google AI Overviews
25%
Gemini
20%
Perplexity
15%
Tracked prompts — green = you appear:
best dentist near Chula Vista Spanish speaking dentist San Diego affordable braces San Diego emergency dentist open now invisalign cost near me kids dentist National City dental implants El Centro dentist that takes Medi-Cal teeth whitening Chula Vista dentista cerca de mí Tijuana border

Honest framing: AI answers drive ~16% of local queries today — the Google map pack still wins the other ~93% of local intent. We treat AEO as early-mover insurance: cheap to build now (FAQ schema + directory citations), expensive to catch up on later. It is not a replacement for your GBP + reviews.

08

Prioritized backlog

1
Rebuild El Centro GBP + launch review campaign Biggest lever on the group score — this month's move.
Impact HIGHEffort MEDEXECUTING
2
Fix "hard to reach by phone" — call overflow + text-back A top complaint theme; it's leaking booked appointments.
Impact HIGHEffort MED
3
Lift AI-search presence — FAQ schema + directory citations Leaders sit at 45–55%; you're at 30%.
Impact MEDEffort MED
4
National City review velocity Only 89 reviews — steady requests will move its score fast.
Impact MEDEffort LOW
09

Last month → the result

We rewrote all 4 Google Business Profiles & turned on review requests.

  • +47 reviews across the group (was ~18/mo) — response rate 71% → 88%.
  • Group Pulso Score 66 → 68; calls +12% month over month.
  • Chula Vista overtook Bright Smile for the #1 map-pack spot on "dentist chula vista".

◆ This is a sample report with illustrative data for a fictional practice, to show the Pulso format. Your real report uses your verified accounts. How the Pulso Score works: an equal-weight composite of your three fronts — Owned (site, GBP, SEO), Earned (rating, reviews, response, sentiment), Paid (spend measured & optimized) — each 0–100, at brand and location level. Benchmarks reference your named local competitors. Figures here are estimates for demonstration.  ·  Pulso · CadenSpark

Product · CadenSpark
Pulso
The platforms tell you what to do. We do it.

We watch your three digital fronts, give you one clear number for where you stand, and execute the single highest-impact move of the month — ourselves. No dashboards to open.

More calls Better reputation Less wasted spend
🔓 Month-to-month · no lock-in
40+
locations monitored
$2.1M
ad spend optimized
+14
avg score lift / 90 days
4 hr
avg action turnaround
01

The problem

You're present on all three fronts — your site (Owned), your reviews & social (Earned), your advertising (Paid) — but no one tells you, month to month, the one thing to move to make more money. Nobody looks at the dashboards. The reports are vanity metrics. And even when a tool tells you what to do, the execution is still left on your plate.

02

How it works — every month

1

We monitor

Your three fronts with our radar (AI in the background), summarized into your Pulso Score. Not a dashboard you have to open.

2

We prioritize

One action — the highest-return one — with the why, the competitor it's measured against, and the expected impact on customers.

3

We execute

The #1 action is on us (up to 3 hrs; bigger work quoted separately). This is where a tool leaves you on your own — we don't.

03

The Pulso Score — your digital health in one number

70
PULSO SCORE · example

One number, made of your three fronts and benchmarked against your industry — the same kind of score the big platforms use, but with one difference:

They show you the number. We move the needle for you. Each month you see your score climb and which action drove it — Owned, Earned and Paid, each with its breakdown and its source.

04

What you get every month

Your Pulso Score + full report — every metric with its source
One executed action — we do it, not you (up to 3 hrs)
Named competitor benchmark — where you win and lose
Review responses drafted for your approval, in EN/ES
AI-search visibility tracking (ChatGPT, Gemini, AI Overviews)
A 2-minute WhatsApp brief — the one thing that matters
05

Pulso vs. a software platform

 Platform (Birdeye, Yext…)Pulso · CadenSpark
Tells you what to moveYesYes
Executes it for youNoleft to your teamYeswe do the #1 action
Bilingual / biculturalGeneric panelSpanish + border market
CommitmentContract + 90-day noticeMonth-to-month, no lock-in
One more dashboard to openYes<20% of owners log inZero dashboardsdelivered by WhatsApp/email
06

Results

Illustrative
Frontera Tire & Auto · 5 locations · San Diego–Calexico
3.8★before
4.5★90 days
Calls +38%, cost-per-lead −22%. Their worst store went from last to second in the branch league in four months.
Vega Immigration Law · single office · Chula Vista
Blindad spend
+31%consults / 60 days
Went from $6.6k/mo unmeasured to fully tracked; qualified consults up 31% once Meta could optimize toward real leads.
07

What owners say

★★★★★

"They don't send me a dashboard I'll never open — they text me the one thing to do and then do it. My worst store went from last to second in four months."

MD
Marco Delgado
Owner, Frontera Tire (5 loc.)
★★★★★

"Finally someone who speaks my patients' language and mine. Our Spanish reviews get answered the same day now — and it shows in the ratings."

LR
Dra. Lucía Romero
Costa Dental Group
★★★★★

"I fired the agency that locked me into a year. Pulso is month-to-month and actually moves the numbers I care about — calls and cases."

JO
James Okafor
Okafor Family Law
08

Who it's for

Local and regional service businesses that spend on ads but fly blind — orphaned between the cheap tools (that only report) and the enterprise platforms (expensive and locked-in).

🔧

Service businesses

Tire shops, dealers, clinics, firms, home services. One location or many — with ad spend no one measures.

🏢

Multi-location groups

From 3 to 50 locations. The branch league: which is doing best, which worst, and why — the view corporate doesn't have.

🌎

Hispanic / border market

Reviews, ads and execution in Spanish. Local benchmarks that out-of-town agencies ignore.

09

Getting started

Day 0

Free audit

We run your three fronts and hand you your first Pulso Score — no cost, no commitment.

Week 1

Access + first brief

You add us as manager (you own everything). We send your first report and pick the #1 move.

Month 1

We execute

We do the #1 action and close the loop. If you don't see the value, we stop — no penalty.

10

Investment

Pulso Lite
 

Full radar + Pulso Score + monthly report + competitor intel. Actions arrive as priced memos — you decide who executes.

MOST POPULAR
Pulso
 

Everything in Lite + we execute the #1 action each month (up to 3 hrs; larger projects quoted separately and approved by you).

Pulso Multi
 

For groups of 3+ locations. Branch league, #1 action per group, execution with hours scaled to size.

Rule: any leak Pulso finds that isn't included arrives as a priced memo — never silently bundled, never a surprise on the invoice. Prices adjustable by vertical.

11

Common questions

Is there a contract?
No. Pulso is month-to-month with no lock-in and no cancellation notice period. If a month doesn't earn its keep, you stop — the opposite of what most platforms require (a year commitment plus 90-day notice).
Who owns my accounts?
You do — always. We operate as a manager on your Google Business Profile, Meta, and ad accounts, and you can remove us with one click. We never hold your data or your logins hostage.
Do you actually do the work, or just tell me what to do?
We do it. Every month we execute the #1 action ourselves (up to 3 hrs included). Bigger projects are quoted separately and you approve them first. Telling you what to do is the easy part — everyone does that now. We're the ones who then go do it.
I already have an agency / marketing person. Does this conflict?
No — Pulso is the radar that tells everyone where to point. Many clients keep their agency for big builds and use Pulso to make sure the right thing gets prioritized and the small high-impact fixes actually happen.
What if there's nothing to fix?
There always is — the question is which fix pays most this month. If your fronts are healthy, the #1 action shifts from fixing leaks to widening leads (review velocity, AI-search presence, new campaigns). You'll always get one clear, ranked move.
What languages do you work in?
English and Spanish, natively. We answer reviews, write ad copy, and talk to your customers in the language they use — a real edge in border and Hispanic markets that out-of-town tools and agencies miss.
How fast will I see results?
The first executed action lands in month one. Reputation and search movement typically show over 60–90 days (reviews and rankings compound). Ad-measurement fixes can pay back within weeks. We report the real numbers either way — no vanity metrics.
12

Our promise

🛡️

The first month is on your terms.

We install measurement, send your first report, and execute action #1 together. If you don't see the value, we stop — no notice, no penalty. Month-to-month, forever. You stay the owner of every account.

Want your Pulso Score?

Free audit, no commitment. See exactly where you stand and the one move that matters most.

Pulso · CadenSpark — [Name] · [email / WhatsApp]